Zac
Young.

Built the entire marketing infrastructure for my own social media lead generation agency — from brand identity and website to Facebook ad campaigns and a full quiz-based lead funnel. Ran paid campaigns generating 15,783 impressions and 573 landing page views at £0.13 CPL. Diagnosed a 90%+ bounce rate on the original direct-booking flow and rebuilt the conversion system around a segmented quiz, email sequences, and personalised result pages. All assets designed and coded from scratch.

Created a full Instagram carousel concept for Surreal as part of a job application brief — announcing their new double-sized box with the caption: "We do double-sized boxes now." The carousel nails Surreal's playful, deadpan brand voice across 9 slides, complete with caption copy. Demonstrates the ability to think in a brand's tone of voice and build scroll-stopping content from scratch.

Managed social media accounts during university — creating and scheduling content, growing audiences, and developing a consistent brand voice across platforms. Built a foundation in content planning, community management, and organic growth strategy.

Created match day graphics, fixture announcements, and player spotlight posts while at university — including work for University of Birmingham Men's FC and others. Built as a way to develop practical design skills, experimenting with different visual styles: editorial photo-led layouts, bold typographic treatments, and branded stat cards.

Building a YouTube channel focused on helping creators and coaches monetise their social media presence. Handles the full content pipeline — scripting, filming, editing in Final Cut Pro, and publishing — while applying the same lead generation principles used at Heard Social.